Heineken wanted to make a bold statement with its launch in India, something memorable, something unique. Hammerhead created a one-of-a-kind product launch that embodied the brand’s ethos. The Silververse event was designed to combine Heineken's associations with music, sports, and technology, creating an unforgettable, immersive experience.
We brought together three powerful worlds into one immersive experience, with the Music Dome delivering EDM beats that electrified the crowd, the Sports Dome offering football experiences as immersive as they were thrilling, and the Launch Dome showcasing the grand launch sequence and headliner performances that stole the show, while the Star Zone provided a laid-back vibe with reggae and live music under the stars, all designed to bring Heineken’s culture-forward energy to life in a new, exciting way.
Bringing Three Universes Together</span><br><span class="highlighted-h2">for an Unforgettable Experience</span>
The Silververse didn’t aim at just creating separate immersive experiences, our aim was to blend them together in total synchronicity. We combined sports, music, and technology to build a space where attendees could move from one universe to the next seamlessly. The immersive experiences, from the 360-degree projections to interactive installations, kept everyone engaged and made them feel part of something much bigger than just an event. It was Heineken’s world, felt by everyone who walked through it.
Hammerhead’s<br><span class="highlighted-h2">Approach to Heineken Silververse</span>
As one of the top guns in the event management companies in the industry, we at Hammerhead worked closely with Heineken to curate an experience that was as much about execution as it was about innovation. By combining event management services with abstract creative concepts, we ensured that every detail was thought through. The result was an experience that was just as memorable as it was transformational.
The Power Of
Collaboration
Pulling off the Heineken Silververse meant building a living, breathing world. Three domes meant three production realities running in parallel, each demanding its own sound, lighting, and technicalities. Crowd movement, projection syncs, real-time content triggers, every detail had to flow without friction. The challenge lay in making chaos look effortless, in turning logistical madness into one seamless, unforgettable experience.
As a forward-thinking event management agency, we specialize in curating experiences that go beyond the ordinary realm. Heineken Silververse was a showcase of corporate event management companies pushing the boundaries of what an event can do. By creating an event that crossed multiple dimensions of culture, we helped Heineken make a powerful statement that resonated with attendees long after they left the event.
The Silververse proudly took over more than 6000 sqft of space, hosting over 2,000 attendees. This wasn’t just another venue or an event. It was curating experience in every corner which immersed everyone into Heineken’s dynamic energy.
The impact didn’t stop when the event ended. The event IP creation continued digitally, keeping the experience alive and extending its reach. Through brand amplification, Heineken solidified its position as a leader in market leadership and delivered lasting business outcomes that go far beyond the night of the event.
Effortless Precision.
Unstoppable Growth.
