
Maison Des Parfums saw the Dubai store as a statement of presence. The vision was to create a space where fragrance feels intuitive and inviting; designed for unhurried discovery, personal expression, and everyday engagement. A store that reflects how modern audiences explore scent today, on their own terms.

MDP has long operated as a curated fragrance brand, known for its selective approach and range-led credibility. The decision to open a new Dubai store came from the need to give this reputation a tangible presence. The store launch was a natural next step, bringing the brand closer to a wider, younger audience while retaining the depth and discernment that define Maison Des Parfums’ global presence.
Hammerhead’s</span><br><span class="highlighted-h2">Approach To Building Launch Visibility</span>
Hammerhead strategized the launch through a carefully assembled creator ecosystem. As a measured influencer marketing agency, we focused on balance; pairing reach with relevance, and scale with credibility. Mid-range creators anchored authenticity, while a mega voice extended visibility. Content was timed around anticipation and presence, supported by tight visual coherence, ensuring the store launch to come up as a shared moment within the audience’s feed.


Backing The<br><span class="highlighted-h2">Strategy With Expertise</span>
Our confidence in the strategy came from repeated exposure to retail launches driven by creators. Working across many influencer-led campaigns informed how scale, pacing, and content formats influence attention and recall. This experience shaped our creator selection, posting rhythm, and on-ground coordination, allowing the launch to balance visibility with credibility and move audiences from awareness to interest naturally.

The Power Of
Collaboration

The films not only boosted visibility for destinations and initiatives but also reframed how audiences connect with them. Their success opens pathways for future storytelling where tourism and awareness campaigns resonate both locally and globally.

On set, authenticity guided every frame. Locals became the storytellers, monuments glowed in living light, conversations captured unposed. Production became immersion, ensuring each film carried the truth of its setting and the pride of its people.

We studied how travelers and citizens engage with stories of place and purpose. Tourists sought authentic moments, hidden corners, local flavors. Citizens connected with narratives reflecting pride and opportunity. These insights shaped our films: tourism became an invitation to discovery, employment a mirror of aspiration. Observation became narratives both personal and national.

Each film demanded a balance between cinematic ambition and cultural sensitivity. For Arunachal, the challenge was showcasing grandeur without overshadowing local voices, solved by framing John Abraham as a fellow traveler. Goa risked cliches, so we dug into everyday culture. Ahmedabad’s heritage needed vibrancy, not nostalgia. Even the employment film required care, delivering urgency with hope. We turned all these contrasts into layered, authentic storytelling.

Derby ’18 to HPSL ’24 was not just scale, it was atmosphere. Hosting such grandeur taught us that luxury is not in excess, but in the invisible ease guests experience.

At the Derby, the grandstand told two stories. The turf regulars came for lineage, the legacy of racing. The younger crowd came for the spectacle; rap verses, fashion runways, and the chance to live a page out of a luxury magazine. Here, being seen mattered as much as seeing. Our reading was clear: prestige and pop culture could coexist. Woven together, we created experiences that felt both timeless and current.

Behind the glamour, the challenge was relentless. Hundreds of VIP and VVIP guests to host, celebrities with minute-to-minute schedules, live races that left no room for error, and crowds that never stopped moving. We turned this complexity into choreography. With the instinct of an experienced event company, we aligned chaos into flow, ensuring luxury looked effortless from red carpet to racetrack.

Our strategy positioned Street Origins as a category defining brand, creating strong connections with Millennials and Gen Z. With a cohesive, insight-driven approach and sensory branding, the brand is poised for long-term growth, expanded reach, and lasting cultural relevance across multiple markets.

Every detail of Street Origins came alive from vibrant store activations to interactive displays and culture driven scent storytelling. Shoppers didn’t just love the brand, they experienced global street culture in a way that was unmatched.

Understanding Street Origins’ audience was key to shaping a compelling strategy. We studied young, urban, modern minded peeps, attuned to global culture, social media, and lifestyle trends, seeking both style and self-expression within budget. These insights guided us in every decision, from positioning to storytelling, ensuring the brand resonated authentically, captured attention, and offered an experience that felt personal, aspirational, and culturally relevant to all age groups.

Turning Street Origins’ audacious vision into reality was no small feat. We navigated the complexity of appealing to trend conscious Millennials and Gen Z, while ensuring the brand stood out in crowded retail spaces. By strategizing to infuse street culture into every touchpoint, design and in-store presence, we transformed an idea into an experience that captivated both consumers and partners alike.

Saints & Warriors launched as a fully realized premium brand, commanding attention through design, story, and presence. The impact was immediate, establishing credibility in a competitive category. With its foundations set, the brand is primed for global expansion and lasting cultural relevance.

Implementation went beyond design. It was the alignment of touchpoints into a unified brand experience. From packaging to storytelling, every detail reinforced intent and power, executed with the discipline of a brand strategy consultant shaping enduring resonance.

Our strategy was anchored in decoding the modern fragrance consumers who are driven less by trends and more by identity. We observed a growing desire for scents that embody conviction, not just style. Consumers sought brands that reflect inner strength, symbols they can wear as extensions of self. Leveraging these insights, we translated abstract aspirations into tangible narratives that resonated with global premium audiences.

Creating Saints & Warriors meant navigating layered challenges. The first was defining a premium identity in a saturated fragrance market without relying on clichés. Next, balancing conceptual richness with commercial clarity. As brand strategists, we dissected cultural symbols, consumer behaviors, and category codes to engineer distinction. The true challenge lay in harmonizing philosophy with product reality, a task that demanded rigor, intuition, and discipline.

Our strategy positioned Maison Des Parfums as a young, premium brand, blending music and fragrance into a unique sensory experience. With this foundation, the brand is poised for sustained growth, deeper consumer connections, and expansion into new markets and lifestyle spaces.

We brought Maison Des Parfums to life through immersive, music-inspired experiences: genre-themed bottles, interactive scent playlists, and curated occasions. We ensured every touchpoint harmonized heritage with innovation, making fragrance an engaging, cultural journey.

We knew the success of this rebrand lay in decoding consumer desires. Today’s youth seek more than scent; they crave identity, mood, and moments that feel personal. Music emerged as the perfect metaphor, universal yet intimate. Guided by these insights, our brand strategy plan translated fragrance into experiences, empowering consumers to elevate their personas through scent, much like they would through playlists.

Rebranding Maison Des Parfums meant balancing its established rooted legacy with a bold new direction. The challenge lay in introducing a music-inspired world without alienating loyal patrons, while also appealing to younger, experience-driven audiences. As a brand strategy agency, we played our part by harmonizing heritage with innovation to craft a transformation that felt authentic, premium, and culturally resonant.

What began as a single run in 2023 now echoes across seasons; families pledging organs, corporates rallying employees, children running for children. The Jupiter Marathon proves impact isn’t measured in finish times but in futures created, carrying endless potential to champion causes yet unheard.

From its first edition in 2023 to today, the Jupiter Marathon has run like clockwork, yet never without heart. For us, the real triumph isn’t flawless logistics, it’s watching a city move as one, carrying Jupiter’s cause mile after mile.

Most people don’t sign up for a marathon to compete, they sign up to belong, to signal their values, to be part of a story larger than themselves. We understood this. That’s why Jupiter Marathon wasn’t positioned as a race, but as a badge of identity. Running became a way for participants to declare: “I stand for healthier hearts. I believe in second chances.”

The impact of VH1 Supersonic India 2023 didn’t end with the event. Through event IP creation, the festival engaged audiences digitally, extending its reach far beyond Pune. The event’s success also came from its ability to amplify brand partnerships, ensuring long-term engagement and make it a key cultural event in India’s festival calendar.

Held at Mahalakshmi Lawns, the 6000 sqft venue hosted over 20,000+ attendees. The festival transformed the space, creating an electrifying atmosphere where music and art merged. It was a venue that brought the festival to life, offering a space where creativity and energy flowed freely.

As a forward-thinking event management agency, we specialize in curating experiences that go beyond the ordinary realm. VH1 Supersonic was a showcase of event management companies pushing the boundaries of what an event can do. By creating an event that crossed multiple dimensions of culture, we helped VH1 Supersonic make a powerful statement that resonated with attendees long after they left the event.

Black & White evolved into a whisky of connection, with ‘Table for Everyone’ sparking cultural moments across India; 13M reach, 85 influencers, 2,740 pegs. With its community-led foundation, the brand is set to expand globally, shaping new rituals of sharing wherever it pours.

Implementation was about designing moments that lingered. A river cruise turned to a floating dining room, hillsides turned into open-air tables, and even a palace made playful with pets. Guests didn’t just drink whisky, they discovered the joy of sharing, laughter, and connection, all under the Black & White banner.

We uncovered that many alcohol consumers in India treated drinking as an isolated act, often separate from food, conversation, or shared rituals. Yet their social lives told a different story: they longed for community, discovery, and moments that felt memorable. This tension inspired the idea of transforming whisky into a connector, to experience that pairs flavors, people, and stories at the same table.

Genesis redefined what fragrance launches could be; experiential, personal, unforgettable. Our execution positioned French Avenue among global luxury innovators. For us as an event management firm, it proved immersive storytelling’s power, opening pathways for future launches where brand, emotion and audience converge seamlessly.

Genesis wasn’t staged, it was lived. We turned a fragrance launch into a cosmic ritual; star signs became invitations, birthstones became beacons, and perfume became memory. Every guest left carrying not just a scent, but a story written in the stars.

Luxury consumers tend to seek experiences that reflect identity. For Genesis, astrology and fragrance became the bridge. Our insight was simple, guests wanted a scent that felt personal, not universal. By aligning perfumes with zodiac signs and birthstone hues, we tapped into self-expression, transforming curiosity into connection and a launch into an intimate journey of belonging.

PGL created livelihoods, with Rapido offering Govindas real employment. It rekindled pride in tradition for the new generation, while prize pools built fierce sportsmanship. With growing audiences, we see a clear future: a global stage for India’s boldest cultural sport.

The league came alive in sound, sweat, and spectacle. 16 Govinda squads, roaring audience with festival energy, and Chris Gayle’s arrival created a carnival of faith and sport. Our dedication behind the chaos made every moment unforgettable.

At its core, Dahi Handi was never just about breaking a pot; it was about unity, risk, and community pride. We saw how Mumbai’s lanes overflowed with emotion, yet on screens it lacked narrative power. We tapped into this gap, the raw thrill of Govindas risking everything for their team spirit. By amplifying that human drama, we connected faith and festivity with a generation raised on leagues and storytelling.

OctoBeerfest was not just a one-time event, it’s a platform with the potential to grow year after year. Through event IP creation and brand amplification, the festival left a lasting impact, connecting with audiences well beyond the event. The festival is set to become a key player in India’s festival landscape, expanding every year while maintaining its cultural relevance.

Spanning more than 6000 sqft, OctoBeerfest hosted over 9000+ attendees. The venue itself was alive with energy, where every corner held something to discover. From the music to the art and the food, the space was designed to keep people engaged and energized throughout the day. It was an event that prides itself on bridging culture and beer together.

As a forward-thinking event management agency, we specialize in curating experiences that go beyond the ordinary realm. Octobeerfest was a showcase of event management companies pushing the boundaries of what an event can do. By creating an event that crossed multiple dimensions of culture, we helped Octobeerfest make a powerful statement that resonated with attendees long after they left the event.

The impact didn’t stop when the event ended. The event IP creation continued digitally, keeping the experience alive and extending its reach. Through brand amplification, Heineken solidified its position as a leader in market leadership and delivered lasting business outcomes that go far beyond the night of the event.

The Silververse proudly took over more than 6000 sqft of space, hosting over 2,000 attendees. This wasn’t just another venue or an event. It was curating experience in every corner which immersed everyone into Heineken’s dynamic energy.

As a forward-thinking event management agency, we specialize in curating experiences that go beyond the ordinary realm. Heineken Silververse was a showcase of corporate event management companies pushing the boundaries of what an event can do. By creating an event that crossed multiple dimensions of culture, we helped Heineken make a powerful statement that resonated with attendees long after they left the event.

Building the Jupiter Marathon meant creating a citywide movement. From convincing people that a “run for a cause” could spark real change, to advertising beyond typical fitness circles, to managing thousands safely each year, the hurdles were constant. As an event company, our task was ensuring scale never diluted purpose.

Every minute at VH1 Supersonic was a surprise in real time; artists landing late, weather shifting without warning, equipment demanding instant fixes and 20,000 people. Managing five stages meant five parallel worlds running at once, each demanding equal attention. Communication had to move faster than the music. The real challenge wasn’t control but adaptation, reading the rhythm of the crowd and keeping the entire festival in perfect sync.

The challenge was in reshaping ingrained drinking habits, where whisky was often consumed without food or shared context. We, as a brand strategist, had to bridge culture with consumption, making sociability feel natural rather than forced. Crafting experiences that paired food, drink, and community demanded sensitivity, creativity, and the ability to turn indulgence into inclusive ritual.

Crafting a true multi-sensory journey meant aligning fragrance, light and sound without one overpowering the other. The Celestial Cube demanded perfect synchronization, where a second’s delay could break immersion. We engineered seamless integrations, calibrating scent dispersion, projection rhythm and ambient flow, ensuring every guest experienced a flawless, balanced encounter that felt both intimate and celestial.

Behind the spotlight lay challenges as tall as the pyramids themselves. Securing Chris Gayle meant aligning international star power with local tradition. Attracting sponsors like Rapido demanded a purpose driven narrative. Managing 16 teams and thousands of spectators tested every layer of logistics. Where others saw risk, we saw possibility; turning challenges into milestones as a trusted event management firm delivering the impossible with confidence.

Building OctoBeerfest felt like managing chaos on a festival scale; 9000+ people, multiple stages, food zones, live art and brand activations, all pulsing together in real time. Unpredictable weather, endless power grids, and a city that never slows down; the challenge was real. Every decision had to be instant, every fix invisible. What the crowd saw was magic and what we managed was mayhem turned into melody.

Pulling off the Heineken Silververse meant building a living, breathing world. Three domes meant three production realities running in parallel, each demanding its own sound, lighting, and technicalities. Crowd movement, projection syncs, real-time content triggers, every detail had to flow without friction. The challenge lay in making chaos look effortless, in turning logistical madness into one seamless, unforgettable experience.


