NECTARÉ Extradose was introduced in Dubai through a large-scale launch designed for the global fragrance community. Set within a high-energy industry environment, the event translated the fragrance’s character into atmosphere, movement, and presence, marking the debut of a new signature scent.
NECTARÉ Extradose marked a new chapter for French Avenue, created under the global umbrella of Fragrance World. The launch moved beyond a traditional fragrance reveal, shaped around scale and intent. Set in Dubai before an international audience of over 4,000, the experience expressed the fragrance’s citrus-gourmand character through rhythm and visual language, without the need for explanation.
Hammerhead’s</span><br><span class="highlighted-h2">Approach to NECTARÉ Extradose Launch</span>
As an event management agency, Hammerhead led the complete journey for NECTARÉ Extradose, from concept and ideation to curation and execution. The approach focused on shaping a large-scale launch as a controlled sequence of moments, where performance, visuals, and pacing worked in quiet alignment. Every decision supported flow and presence within a high-volume setting, aligned with the expectations of a global fragrance audience.
Backing The<br><span class="highlighted-h2">Strategy With Expertise</span>
The approach was built on familiarity with large-format launches and the demands they carry. As an event management firm operating across high-stakes environments, we understand how scale, pacing, and audience intersect. The strategy was shaped through a clear reading of fragrance culture worldwide and refined through proven event management solutions, allowing each decision to hold intent within a demanding international environment.
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