VH1 Supersonic India 2023 brought the best of global and Indian talent to Pune. With international headliners like Anne-Marie and CKay, the festival gave music lovers an unforgettable experience. Set at Mahalakshmi Lawns, the festival went beyond music, blending art, fashion, and gaming into a vibrant cultural experience, creating a space where creativity and entertainment thrived together.
With festival culture rapidly growing in India, Pune was the perfect city to host VH1 Supersonic India 2023. The rise in demand for immersive music and culture experiences is evident, as a recent survey found that 65% of young Indian consumers are seeking festivals that offer both music and lifestyle experiences. This insight made Pune, with its vibrant rising music scene, an ideal location. The festival celebrated both local and international talent, bringing people together through music, art and creativity.
An Event that Celebrates</span><br><span class="highlighted-h2">Music and Culture</span>
Curated by Hammerhead, the festival featured global stars like Anne-Marie and CKay, alongside local legends such as Divine, Prateek Kuhad, and Farhan Akhtar. With genres spanning from EDM to reggae, the festival offered something for every music lover. Art, food, and fashion were seamlessly integrated, creating an experience that was both diverse and immersive.
Multiple Stages</span>,<br><span class="highlighted-h2">Multiple Genres</span>
The festival had multiple stages, each catering to a different genre. The BUDX Spectrum Stage featured techno and house, while the Reggae Stage brought laid-back vibes. The Cirque De Social Stage offered an eclectic mix of genres, ensuring that there was something for everyone. Every stage added a new layer to the festival, creating a rich and varied experience.
The Power Of
Collaboration
Every minute at VH1 Supersonic was a surprise in real time; artists landing late, weather shifting without warning, equipment demanding instant fixes and 20,000 people. Managing five stages meant five parallel worlds running at once, each demanding equal attention. Communication had to move faster than the music. The real challenge wasn’t control but adaptation, reading the rhythm of the crowd and keeping the entire festival in perfect sync.
As a forward-thinking event management agency, we specialize in curating experiences that go beyond the ordinary realm. VH1 Supersonic was a showcase of event management companies pushing the boundaries of what an event can do. By creating an event that crossed multiple dimensions of culture, we helped VH1 Supersonic make a powerful statement that resonated with attendees long after they left the event.
Held at Mahalakshmi Lawns, the 6000 sqft venue hosted over 20,000+ attendees. The festival transformed the space, creating an electrifying atmosphere where music and art merged. It was a venue that brought the festival to life, offering a space where creativity and energy flowed freely.
The impact of VH1 Supersonic India 2023 didn’t end with the event. Through event IP creation, the festival engaged audiences digitally, extending its reach far beyond Pune. The event’s success also came from its ability to amplify brand partnerships, ensuring long-term engagement and make it a key cultural event in India’s festival calendar.
Effortless Precision.
Unstoppable Growth.
