Fidelity Ufest was shaped as an employee-first celebration of gratitude and belonging for Fidelity Investments India employees. Delivered across Chennai and Bengaluru, the experience unfolded over four days, inviting teams into nature-inspired environments and shared moments of appreciation that placed people, presence, and contribution at the heart of Thanksgiving.
Fidelity operates at a global scale, yet its culture is anchored in people. With a strong and growing presence in India, the organisation has built teams that power long-term thinking, trust, and stewardship across markets. Fidelity Ufest was conceived to reflect this ethos locally. The concept centred on gratitude as culture, translating a global value into an intimate, India-rooted expression that honoured employees as the steady force behind the institution’s continuity and growth.
Hammerhead’s</span><br><span class="highlighted-h2">Approach To Fidelity Ufest</span>
Hammerhead approached Fidelity Ufest with a clear sense of responsibility. Across four days in Chennai and Bengaluru, the focus was on shaping an employee-first Thanksgiving experience where appreciation felt deliberate and earned. Scale was managed with restraint, emotion with care. Each layer of the experience unfolded at a considered pace, allowing gratitude, togetherness, and presence to emerge across a celebration built for Fidelity Investments India’s people.
Backing The<br><span class="highlighted-h2">Strategy With Expertise</span>
The strategy behind Fidelity Ufest was backed by pattern recognition earned on the ground. We drew from years of handling multi-city corporate event management, knowing exactly where scale demands restraint and where emotion needs space. That experience removed guesswork. As an event management agency, we moved forward with certainty, shaping a framework that held steady across four days and two cities without dilution.
The Power Of
Collaboration
Impact and Future Potential
Fidelity Ufest left behind more than memories. It shaped a shared sense of value that extended beyond the event days themselves. The experience created a framework that can expand across teams, cities, and future editions, allowing appreciation to evolve while remaining grounded in what employees respond to most: being seen, together, and acknowledged.
Execution unfolded with a steady rhythm across both cities, allowing the experience to feel immersive without feeling overwhelming. Transitions were smooth, spaces stayed alive with movement, and energy built naturally through the day, creating an atmosphere where employees felt genuinely excited to be part of the celebration.
Employees responded instinctively to spaces that invited pause and performance. The garden-inspired installations became natural gathering points, drawing people in without prompting. Intimate engagement zones saw longer dwell times, quieter conversations, and repeated participation. We observed that when the environment felt considered and unhurried, employees chose to engage more deeply, allowing appreciation to be experienced through movement of shared presence.
Navigating Fidelity Ufest meant balancing scale with sensitivity across four event days and two cities. As a focused event management agency, we worked through the complexity of aligning multiple teams, timelines, and formats while preserving a consistent experience. The challenge lay in delivering energy without excess, engagement without noise, and continuity at scale, ensuring every location carried the same sense of appreciation and ease.
